Today’s holy grail of photography – the truth – was juxtaposed directly against its often invisible but much more untruthful doppelgänger: hyperreality. It effectively suggests there is no truth anywhere.ĭuring a period of one and a half years I worked with professional actors to construct a reality to emote people. The impact of these theories on mass media and particularly the medium of photography is huge. Baudrillard claims that our current society has replaced all reality and meaning with symbols and signs, and that human experience is of a simulation of reality. “Simulacra” is based on Jean Baudrillard’s hyperreality theories. The project is called “Claustrum Corporis”. What is it about?Īctually “Simulacra” is finished. Madison, the current project you are working on is called “Simulacra”. For Madison photography is a means to creatively illustrate the assumption of French philosopher Jean Baudrillard that “our current society has replaced all reality and meaning with symbols and signs, and that human experience is of a simulation of reality”. In that he deals with questions of “truth” in visual imagery and how reality is altered in modern society. In this interview he talks about the first volume of his long-scale project “Claustrum Corporis” which is called “Simulacra”. Madison (born in 1974) is a contemporary Dutch artist. Perhaps more importantly, it is meant to encourage the general public to start asking more critical questions: “What am I looking at, what does it want me to do, feel, buy or what does it want me to behave like?” “Simulacra” is a commentary on the manipulated sea of information.

Simulacra 2 who made the deal